The reason why Raksha Bandhan fared badly at the box office is not only because it had to face a stiff competition with Aamir Khan starrer Laal Singh Chaddha but also because there was no good word of mouth from movie goers.

A good word of mouth works well even after several weeks or months of a film’s release.

It has been observed that even a bad film shows a good collection for initial one or two days of opening mainly because of the star power.

But after that it all depends on the film’s merit and the good word of mouth which was lacking in Raksha Bandhan.